Novapetal in the Press
Novapetal was founded in Phoenix in 2021 and still designs everything by hand in our studio on Indian School Road. Below are the publications that have written about our work, with links to the original articles, and the awards on our door.
Entrepreneur × Yelp — July/August 2023 issue
Novapetal was named to America’s Favorite Mom & Pop Shops® 2023, the first annual list Entrepreneur produced with Yelp: 150 independently owned businesses across ten categories, in the cover feature of the July/August 2023 issue.
This one is about this shop. When the list came out we had no shop at all: Novapetal was two people working out of a house in Phoenix, with a Coca-Cola cooler for cold storage, taking the orders, designing the arrangements and driving the deliveries themselves. The studio on Indian School Road opened seven months later, in February 2024.
The magazine prints us as “Novalpetal | Flower Lab”, a misspelling of Novapetal Flower Lab.
Read the list on Entrepreneur.com
Cosmopolitan — February 2026
Cosmopolitan featured Novapetal cofounder Anthony Sheppard in “Meet the Secret Heroes of Valentine’s Day,” published 13 February 2026 — a look at the florists, bakers and restaurant teams behind the busiest gifting day of the year.
Anthony runs Novapetal across both of our studios, here in Phoenix and in New York, and what he describes in the article is how both of them work. Phoenix came first: the company was founded here in 2021.
Asked how the shop prepares for 14 February, he described a two-month runway: team meetings, ordering flowers well ahead of time, analyzing past data, hiring and training extra hands, and planning the logistics that get hundreds of arrangements delivered on time.
“What part of the work would surprise people? How intense the behind-the-scenes work really is,” he told the magazine. Through the holiday the whole team runs at 15× capacity — inspecting every stem that arrives and re-sourcing on the spot rather than sending out anything that falls short.
Read the article on Cosmopolitan.com
It’s our Super Bowl. We start preparing about two months in advance.
People Love Us on Yelp, Two Years Running
Yelp gave us its People Love Us on Yelp award in 2024 and again in 2025. It is earned on how customers rate a business over the year, not bought — the stickers are on our studio door.
Alongside 4.8 from 230+ Google reviews, that is the plainest answer we can give to whether we are worth ordering from.
Working With the Press
For interviews, photography in the studio, or product for a shoot, call 480-352-5716 or write to us through the contact page. We can usually host a crew at the studio with a day’s notice.
See the work for yourself